The event, which was split into two sessions, was a combination of e-tourism academia and industry on one hand, and students on the other. More than 300 participants from 11 countries attended the event, which took place at the Faculty of Sciences at the University of Novi Sad.
Dr Andrew Frew, professor emeritus at Queen Margaret University in Edinburgh, was the first lecturer. He was an IFITT spokesperson and past Dr Andrew Frew, professor emeritus at Queen Margaret University in Edinburgh, was the first lecturer. He was an IFITT spokesperson and past president. Professor Frew spoke about ICT and tourism sustainability. Mitja Petelin of Maribor’s Vocational College for Catering and Tourism was the second speaker. His topic was “Web 2.0: The Generational Challenge.”
The first session ended with a Q&A session after a lecture by Nebojsa Petkovic, ICT manager at the National Tourism Organization of Serbia, who spoke about a social media project named #MySerbia and the integration of a Social Media Wall into the NTO website.
The second session of IFITTtalk@NoviSad began after the Coffee Break, with Milica Manic as the first lecturer. Miss Manic, representing International Student Week in Belgrade, is the youngest lecturer of MEKST Conference. On the ISWiB case study, she discussed smartphone applications for their international guests and the connection between IT and tourism.
Ana Asanovic, author of @travelgirlbgd, gave a talk on “The Importance of Travel Blogs in the Tourism Industry.” Miss Asanovic illustrates the issues and benefits of (travel) blogging in the tourism sector with an interesting approach.